Brief: I got the call that I was being shipped off to Reno to drive, photograph and write the story of the all new Ram TRX for the global launch event.  I had 10 hours to drive the truck as much as I could on and off-road.  As well as attend the Ram launch event and complete their activities with the truck. Flew home 24 hours later and launched the image package 36 hours after that.  It was a sprint, but I think we came out on top.

It is always a challenge to shoot these packages with no help with lighting, positioning, permits, ect. However; sometimes, this solitude and one on one time with the product creates the best assets. -A

Client:  Hagerty Media
Photography / Art Direction:  Andrew Trahan
Color / Retouching: Andrew Trahan

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