PROJECT : TRX
Brief: I got the call that I was being shipped off to Reno to drive, photograph and write the story of the all new Ram TRX for the global launch event. I had 10 hours to drive the truck as much as I could on and off-road. As well as attend the Ram launch event and complete their activities with the truck. Flew home 24 hours later and launched the image package 36 hours after that. It was a sprint, but I think we came out on top.
It is always a challenge to shoot these packages with no help with lighting, positioning, permits, ect. However; sometimes, this solitude and one on one time with the product creates the best assets. -A
Client: Hagerty Media
Photography / Art Direction: Andrew Trahan
Color / Retouching: Andrew Trahan