PROJECT : TRX
Brief: I got the call that I was being shipped off to Reno to drive, photograph and write the story of the all new Ram TRX for the global launch event. I had 10 hours to drive the truck as much as I could on and off-road. As well as attend the Ram launch event and complete their activities with the truck. Flew home 24 hours later and launched the image package 36 hours after that. It was a sprint, but I think we came out on top.
It is always a challenge to shoot these packages with no help with lighting, positioning, permits, ect. However; sometimes, this solitude and one on one time with the product creates the best assets. -A
Client: Hagerty Media
Photography / Art Direction: Andrew Trahan
Color / Retouching: Andrew Trahan
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/6692f792-e7be-4a06-96b6-b4b1b2cd22a5_rw_1920.jpg?h=05b2d7761bddfc633cf23d6bb0d20c2d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/09427fc1-cf76-4a3b-85af-67665e959fe0_rw_1920.jpg?h=e41811cfcc8c09eefff8025eb5751be9)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/75fd7a06-a7e5-49df-bf47-679162756a80_rw_1920.jpg?h=1bbdb8c714e0c19e3cb043a7f4094c25)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/58744497-f463-4638-957b-755e4eb0a52b_rw_1920.jpg?h=bb4b8622d1644cb1900067ac3a9ebd5f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/7932884c-a8ea-4ddf-8609-708750d0fe08_rw_1920.jpg?h=363c51754272d9a96907b55fcacb40fe)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/c46566c8-3ae4-455c-86c6-7948a09f90d2_rw_1920.jpg?h=3d83b543b34db474938dec7a3784bb5d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/e437c8af-0d93-4eb3-94f0-63d9d59318b8_rw_1920.jpg?h=81fb17114067061d57fd8e28a48e4482)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/bb1915a5-bbbb-493e-a4e9-2fdebfb47017_rw_1920.jpg?h=809932a0e546f60388c64cb0141caaeb)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/e9ad98e1-1434-4f83-a5e8-6a7acca93b2a_rw_1920.jpg?h=f2f716a429c2f8eb91b0d4a9d9bf0324)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/fa59098d-3fa7-431e-993b-5c73c382c896_rw_1920.jpg?h=6f40d0a6c31501c9109521ed944bdb3a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/0db87fb4-857f-4395-bf9c-3735a1ffdd96_rw_1920.jpg?h=53e98005dfa988b932f49337692ba3e4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/9636502a-a2e4-4a28-9694-63e83d35deae_rw_1920.jpg?h=f99eb85254b7c7715e6fa396b83ef971)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/cedd76d3-96c7-4106-95b3-443f8b5ff179_rw_1920.jpg?h=fede67105f94e766b1ea006a9db45a7a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/05ce3581-621a-430f-a4ac-2eaff91bde95_rw_1920.jpg?h=2555b5054550f3b32ddf74c44464672e)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/1aa467a4-1735-4dda-810e-170ac597fe43_rw_1920.jpg?h=c7ca3fd936b0a310db59d3822e1016c4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/877d5166-9f45-4b23-be95-1c507ca11c50_rw_1920.jpg?h=28229e4c2dc26c98551290e17ef3059f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/832e9e22-3573-43b2-8ae5-74f2ff122af8_rw_1920.jpg?h=12e9c3546e12a73da8dcdea5e9e1f317)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/da244227-7c88-48a0-a493-7fc4a24864ac_rw_1920.jpg?h=4f7d901ac2c5fb94a84547def120bcae)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/d55c76d7-5e59-4602-96c3-33d4d4ea203b_rw_1920.jpg?h=039b7c2d5afdd87d82dc12fa15c77769)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/09a85d25-350f-4ce2-9e66-140d5954c71f_rw_1920.jpg?h=c070f6a456b8fd3c3ed341568db78320)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/c693e217-308d-46a2-981a-759fc27278c7_rw_1920.jpg?h=f1f850d1dd73f815c85fcebc7121df85)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/21b1d96d-b9b9-43fe-aaae-0d78e95d1695/b4642605-9944-4848-b9b6-c02455c35096_rw_1920.jpg?h=d1f1c92cf0dc6f2e82d1f47ddfeb3454)